Whereas the old Zweihorn® advertising campaign "The future lives from ideas" focused on the innovative power of craftsmanship, our long-standing Zweihorn® customers are now being presented with their objects. The aim of the campaign is to link pride in work done with the Zweihorn® brand. The campaign is striking and authentic. "What could be better than letting the customers speak for the Zweihorn® brand?" - says the European Marketing Department for AkzoNobel WoodFinishes and Adhesives. The campaign is an absolute win-win concept. On the one hand, it promotes Zweihorn® as the professional wood finishing brand of carpenters and joiners through positive core statements. On the other hand, the good name of the Zweihorn® customers is portrayed in connection with a reference objects made using Zweihorn® products.
Communication networking
The campaign will be available to see in all relevant trade magazines. This will be accompanied by PR reports that describe the reference objects and the work of the joiners/carpenters using Zweihorn® products. You can also find information on the campaign on the Internet at www.zweihorn.com.
If you are interested in supporting the Zweihorn® "By craftsmen for craftsmen" brand campaign, please contact your Zweihorn® sales representative or use the contact form on our homepage www.zweihorn.com.